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HIGHLIGHTS

  • MIUI 11 is expected to launch soon.
  • The next MIUI version aka MIUI 11 may launch on September 24 in China.
  • MIUI 11 will come with Ads switch feature.
Xiaomi's custom OS MIUI comes with several useful features. But there's one thing about MIUI that most people hate. It is the unwanted/annoying advertisements that come along with MIUI. Couple of months ago some Xiaomi executives said that the next version of MIUI aka MIUI 11 will show minimal and relatable Ads only. Now, Xiaomi Product Director, MIUI Experience Head has confirmed that Xiaomi will introduce Ads switch option in next MIUI so users can disable Ads when needed.

Some months ago some Xiaomi executives informed that the company is working on optimising and monitoring advertisements on MIUI. Back then there were some reports that said Xiaomi will be removing Ads completely from MIUI. Later the company denied these reports and confirmed that it is not happening and Ads will stay in future MIUI versions as well. The company has confirmed that advertisements will be limited in the upcoming MIUI OS version.
Xiaomi had previously informed that future MIUI versions will show only related advertisements on the basis of the users' experience. This means future MIUI versions will not show Ads that don't interest the user.
Xiaomi Product Director, MIUI Experience Head has confirmed that the upcoming MIUI Ads switch feature is in the works and will be available on all compatible devices in the near future. Xiaomi is yet to reveal the list of compatible devices. He has revealed that the Ads switch feature will be rolled out to all supported smartphones in the next major stable software update. The next stable MIUI version is mostly going to be MIUI 11.
Some media reports suggest that Xiaomi will launch MIUI 11 on September 24 in China that is on the same date when Mi MIX 4 is expected to launch. It is likely that the upcoming MIUI 11 will be based on the latest Android 10 from Google.

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